Reporting on Miami-Dade Marketing

The Commissioners in Miami-Dade County met at 5pm EDT today.  The ad buy to activate citizens to Save The Miami-Dade County Library - which you helped fund - played out like this: Page Engagements  = 1,163, New Page Likes = 214, Campaign Reach  = 107,090 out of aprox 340,000, Frequency = 1.6 times, Clicks = 1,906, Click-Through Rate = 2.518%.

The Commissioners in Miami-Dade County met at 5pm EDT today.  

The ad buy to activate citizens to Save The Miami-Dade County Library - which you helped fund - played out like this:

Page Engagements  = 1,163

New Page Likess = 214

Campaign Reach  = 107,090 out of aprox 340,000

Frequency = 1.6 times

Clicks = 1,906

Click-Through Rate = 2.518%

We also provided advertising support to reach constituents of specific Commissioners.   These ads boosted several district-specific posts and were targeted at a just a few cities.  In that they went to a much smaller pool of potential people - around 12,000 to 16,000 in each District - we were able to activate several dozen extremely local connections to individual Commissioners. But like with any social media advertising, it is always easier to reach people a bigger pool (like all of Miami-Dade County) than it is to reach a smaller one (like just Key Biscane) quickly.


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  • John Chrastka
    published this page in News and Updates 2021-02-14 19:01:55 -0800