Our job is to help library campaigns communicate better with voters. One problem is that the visual images, the 'creative deck' for library campaigns to use on social media, in print, and on yard signs are kind of uneven. What's available on the open web is OK....
Library campaigns need a higher-quality design to open eyes and reach voters. We need specific "Vote Libraries" messages to cut through the clutter. So we need your help to improve the impact of local voter engagement.
In 2015, we hope to launch the "Vote Libraries" campaign to create new, professional, high-quality, high-impact visuals for library campaigns to use on social media, on yard signs, and in voter outreach. With your help, "Vote Libraries" we will be a new suite of copyright-free images created by designers and artists who know how to do campaign communications right. We will commission the artists and designers with creativity and talent to help pass library bonds, levies, and other referendum.
We are partnering with the Creative Action Network to commission several artists and designers from their recent "Vote the Environment" campaign to create new "Vote Libraries" images. The Creative Action Network (CAN) brings artists and designers together to design for a cause. CAN has worked on awareness campaigns like "See America" for the Department of the Interior and advocacy campaigns like "Vote the Environment" with Patagonia Outfitters. That campaign put out a visual message reminding people to think about their own environmental agendas when going to the polls. The pieces they commissioned were thought-provoking, engaging, and spoke to voters. "Vote Libraries" will be uniquely targeted to library ballot measures. The CAN artists and designers will get paid because they do good work.
With your support, EveryLibrary can bring this same type of high-quality, high-impact images for libraries. EveryLibrary needs $10,000 to make "Vote Libraries" happen for 2015 campaigns. We are looking for 25 people to donate $100 to kick this off. If you want to "buy a share" in a new Vote Libraries image and be thanked by name forever, we'd welcome your $500 donation. And, any new $10+ per month donor between now and mid-February who comments #votelibraries at action.everylibrary.org will get a commemorative print of the image of their choice. If you are a $100 or $500 donor, you'll get a commemorative print too. Don't worry. But put #votelibraries in the comments just to be safe. Please donate today. And Vote Libraries.